Signcraft: Runnymede

In Grafica della Strada, designer Louise Fili lovingly documents the wildly creative shop signs, billboards, and other signage of the Italian street. “In the hands of a sign craftsman,” Fili writes, “type took on a new life, with a tantalizing menu” of styles, materials, and techniques. “Many of the signs proudly bore the imprimaturs of their makers” she explains. All of them are beautiful and inspiring.

Inspired by Fili’s valentine to Italian signage, over the years I began looking around for examples of well-crafted or creative signage here in my little southern hometown. To put it mildly, I’ve been disappointed. American streets certainly match their Italian counterparts in quantity. We are surrounded by signs, assaulted by their messages all day. When it comes to variety or creativity, though, our humble American streets leave much to be desired.

The problem, I believe, is one of commodification and transportation. What makes the signs in Fili’s book so wonderful are the myriad personal touches, the unique lettering, the diverse materials. They catch the eye in spaces that operate on a human scale, like pedestrian areas and urban centers where people move slowly. American signs must catch the eye on the scale of the automobile. Just about every sign here seems to be a sheet of printed plastic hung in front of a bank of lights, therefore, towering above the street where it can be seen from a distance at a high rate of speed. Signs are manufactured to corporate spec by franchisees for many businesses. In almost all cases they are manufactured using commodity materials, a limited design language, and industry-standard methods. It is a competitive business with precious little room for experimentation, serving customers with precious little appetite to break the norm. As business moves more online, I suspect this trend will only worsen.

Or so it appears. I’m willing to believe that this is a superficial reading of the American sign landscape, and I hope to prove myself wrong on this blog.

I’ll start with an example that is not beautiful, necessarily, but is remarkably different from the norm. I spotted this sign at the entrance to an “established” (that means old, in real estate terms, but not old or special enough to be “historic”) neighborhood on the opposite side of a busy road headed out of town. I swung around to take a few pictures, but could not find a good place to pull over until I spotted a side street a few hundred yards down the narrow entrance road. This gave me an excellent opportunity to walk through the neighborhood. The sun was shining warmly, and birds were singing songs of early spring in the trees overhead. Homeowners along the street have added, over the years, little hahas and embellishments to their yards. The neighborhood was peaceful, lived in. Alain de Botton argues that “those places whose outlook matches and legitimates our own, we tend to honour with the term ‘home.'” To call a place “home,” he says, is “to recognize its harmony with our own prized internal song.”

I was easy to see how Runnymede is home for its people. This sign was not as handsome as it may have been thirty years ago, but it speaks to the unique character of the community it represents. Perhaps it “sings” their “prized internal song.”

This is the first lesson in my study of American signage. Context is important. John Dewey rather famously wrote: “When artistic objects are separate from both conditions of origin and operation in experience, a wall is built around them that renders almost opaque their general significance.” A viewer cannot fully understand art unless they see it in the place and form in which it was meant to be seen. A sign is meant to be seen in a particular place. That is its purpose. Its value as a work of art is way down the list of priorities. I regret now that I did not do a better job of capturing this sign in context.  

Jazz as a Social Force: Archie Shepp and Jason Moran’s “Let My People Go”

If you list the forces in 2021 working against jazz, and against an album like this one, it can feel overwhelming, depressing even. Do not despair. This is only a feeling. The truth is somewhere else, somewhere deeper.

Let us list the forces anyway.

First there is our shared understanding, taken as universal truth for at least sixty years now, that jazz is a thing for the museum set or the coffee shop, a factory of ambiance for Olive Garden or an upscale brunch. Jazz was once a living thing, this view holds, a music for crooks and drunks and junkies. Now its proponents and creators emerge from university programs, bleary-eyed from study, fingers inked by charts and ears indented by noise-canceling headphones, marching toward classrooms of their own. Don’t get me wrong, these are artists. They know every head in the fakebook. They’ve mastered their craft and many of them capitalize on this mastery to move the art in new directions. But many of them are equally at home serving as historians and conservators, pulling riffs and solos from the grimoire or Slonimsky’s Thesaurus. When you put it all together, jazz viewed from this frame of reference feels a bit like publishing monographs for the academic press. This music once moved mountains. Now it must exercise its influence through the same channels as philosophy and the social sciences: grants, endowments, public television. If you support Jazz at Lincoln Center, you may qualify for a thank you gift. Ask your operator for details. 

The old mountain-movers possess a sort of mystique, therefore, like former heads of state or old soldiers surveying the world with a thousand yard stare. Their numbers are dwindling, and with them passes a unique way of listening to the world and reacting to its vital rhythms. With jazz, popular music reached a crescendo of sophistication and creativity that took listeners to the very edge of popular sensibility and sometimes beyond. It was almost too much. It was almost as though Americans exhaled a collective sigh of relief when Little Richard took the stage. The best students of jazz will continue driving the form, and some of them will push it further, but it is almost seventy years since the heat of rock and roll displaced bebop’s cool, and the distance between here and there, now and then, feels greater than ever before.

It is mostly the session players from those heady days who remain with us now, not the stars, aging alongside the modern artwork in darkening valhallas from New York to San Francisco. If you dwell on it in this frame of mind, a jazz record can feel like a funeral procession. Perhaps this is appropriate. Born from the funeral marches of old New Orleans, jazz seems destined to return to the bayou shades. 

We live in the age of the funeral procession, but jazz is not the music for this age. Witness the first moments of the video for “Sometimes I Feel Like a Motherless Child.” A duo is a uniquely intimate mode of collaboration. Especially in an improvisational medium, each partner in the duo must understand the other’s moves, must know their very mind. In this light, the distance between Shepp and Moran in the opening moments of the video feels like a yawning gulf. If the moment hits you right, the gulf between the artists on that dimly lit stage feels like the chasm separating us from all of the friends and loved ones we’ve lost this year. It feels like the passage of time, the inevitability of entropy and change. Thank God for the horn that moves us past that moment, into the now. 

If you think of this album as a sort of fastness, a place made warm and safe through a powerful magic combining equal parts spirit, talent, collaboration, and history, you can hear the music repelling these forces like a force-field. Let My People Go is not a funeral march. It is not a testament to the passage of a generation or the decline of all things. It is, instead, a remarkable antidote to the depressing array of negative forces that send us into fits of melancholy at the beginning of YouTube videos or set us off on doom-scroling odysseys into the far corners of night. Let My People Go is a force for good. 

The album opens on “Sometimes I Feel Like a Motherless Child,” a spare rendition of the moving Negro spiritual rendered all the more powerful by this remarkable duo. Jason Moran’s expansive intro sets a fitting stage for Shepp’s piercing exploration of the melody. Shepp and Moran play in proximity to one another but rarely together, probing the song’s musical themes like murmuring voices in the darkness, seeking one another, seeking consonance. This is the power and the promise of a masterful duo. Each artist has the space to stretch out, but the restraint to fill the voids left by their counterpart without drowning them out. Shepp and Moran achieve this careful balance on the album’s opening track.

My favorite moments on the album come on its second cut, a meditation on Billy Strayhorn and Duke Ellington’s 1967 standard, “Isfahan.” Where Ellington’s piece is a perfect study in restrained beauty, Shepp and Moran draw out its blue notes, seeking shelter in the spaces in between the notes of the melody as though from a quiet rainstorm. Shepp’s time spent playing alongside Coltrane shines through on “He Cares,” which opens on an expressive, birdsong intro and slowly climbs toward a moving crescendo across the next six and a half minutes. When Moran moves into the spotlight around 3:30, the piece coheres beautifully. 

“Go Down Moses,” the fourth cut, seems to examine the dialectic of tension and possibility inherent in freedom through the interplay between Shepp’s opening improvisation, set against Moran’s restless, oceanic backdrop, and Moran’s solo improvisation building up to Shepp’s expressive, vibrato singing. The duo carries us into new territory with “Wise One,” a freer, more consonant space. With “Lush Life,” the duo flies the perennial Strayhorn standard beloved by Coltrane to transcendence, and the closing track, “‘Round Midnight,” keeps them firmly in those rarefied spaces. 

“If my music doesn’t suffice, I will write you a poem, a play. I will say to you in every instance, ‘Strike the Ghetto. Let my people go.’”

Archie Shepp, “An Artist Speaks Bluntly,” Downbeat, 1965

The forces this record repels only feel overwhelming when they are framed as cultural forces, and that is only because we’ve spent the last sixty years convincing ourselves that culture is somehow both sacrosanct, on the one hand, and thoroughly shaped by immovable hegemonic forces, on the other. For music, this view conflates market forces with culture, valorizing expression through its quantification to argue that its forms are no longer valid when they fail to move units or fill seats. To put it as simply as possible: fuck that. Of culture and music we may say this instead: jazz gives the world meaning through a set of coherent rules and rituals. This way of looking at the world was supremely influential for a brief period before and after the second world war before giving way, as a popular commodity in the marketplace, to other forms of expression. It did not die when its practitioners moved to conservatories. It is not passing.

It is the crushing inevitability of commodification that Let My People Go most powerfully counteracts. Shepp and Moran’s message is a cultural one, yes, but it is also a social one. It is there that we should spend some time. “Let my people go” harkens to Moses in Egypt, but it was the terrible lash of slavery that reduced millions of Africans to things, to motherless children on the auction block. From the beginning of his career in the 1960s, Shepp’s music has been centered on liberation—wailing for freedom, exalting in its possibilities, lamenting its elusiveness. In 1966, he told Downbeat that jazz was “for the liberation of all people.” “Why is that so?” he continued, “because jazz is a music itself born out of oppression, born out of the enslavement of my people.”

The pandemic is a social force. So is violence in defense of power. So is the market, with all its cruel iniquity. We may feel these forces as an overwhelming weight upon our shoulders. We may view them as insurmountable, hegemonic. To do so would be to ignore that enduring promise of jazz, however, and the complete and utter freedom it offers its adherents. Art, Shepp insists, can be a countervailing force. Listening to his work with bandmate Jason Moran on Let My People Go, I cannot help but agree. It is fitting this art should find us in a dark hour.

Syllabus: February 14th

A list of interesting things new and old that I’ve read or experienced this week. I do not endorse or even necessarily agree with anything on the other side of these links.

Articles

Adegbuyi, Fadeke. “LinkedIn’s Alternate Universe: How the professional platform makes networking weird.” Every.to. https://every.to/divinations/linkedins-alternate-universe-21780381 — Adegbuyi says what we’ve all been thinking: LinkedIn is weird.


Evans, Benedict. “Retail, Rent, and Things that Don’t Scale.” https://www.ben-evans.com/benedictevans/2021/2/6/things-that-dont-scale — Evans offers some interesting thoughts on the retail experience and, as a result, challenges readers to stop thinking of Amazon as a sort of indomitable dragon.

Ford, Paul. “The Secret, Essential Geography of the Office.” Wired. https://www.wired.com/story/the-secret-essential-geography-of-the-office — What makes a successful essay? One thing you can do is take something commonplace, like the office, and make us see it in a new way. Consider the passage: “I think of those as ‘weeping paths,’ part of the secret map of every office. You cannot sob at your desk, so you must go on a journey, smiling at the floor, until you find a place where emotion can flow.“Litvinenko, Yuri.

“Windows’ Little Brother, Bearer of Microsoft’s Grand Ambitions.” 30pin. https://www.30pin.com/features/windows-ce-history/Perhaps you think that a history of Windows CE couldn’t possibly be interesting. Think again. This article sheds even more light on how Microsoft’s total dedication to the Windows brand between around 2002 to around 2010 seriously damaged the company’s ability to execute anything else.

Lowe, Katie. “The Rise of the Digital Gothic.” CrimeReads. https://crimereads.com/the-rise-of-the-digital-gothic/ — A thought-provoking critical perspective from an unexpected place. Perhaps, by placing us in constant contact with the many ghostly presences of capital, technology is hastening the end of the end of history.

Rizvic, Sejla. “Everybody Hates Millennials: Gen Z and the Tiktok Generation Wars.” The Walrus. https://thewalrus.ca/everybody-hates-millennials-gen-z-and-the-tiktok-generation-wars/ — Just to be clear, generational discourse is bullshit. But since we’re surrounded by people who believe in it, and then act on that belief, articles like this one are necessary. Roy, Sumana. “The Problem with the Postcolonial Syllabus.” The Chronicle of Higher Education. https://www.chronicle.com/article/the-problem-with-the-postcolonial-syllabus — Roy asks, what’s the matter with merely taking pleasure in novels? Why must novels written by authors living in “postcolonial” settings impart some sort of moral or offer some deep criticism?

Videos

The Little Things.

Music

Death by Unga Bunga. Heavy Male Insecurity.

Various Artists. Cuba: Music and Revolution: Experiments in Latin Music, 1975-1985. https://soundsoftheuniverse.com/sjr/product/cuba-music-and-revolution

Art

Andrew Salgado. — https://www.instagram.com/andrew.salgado.art/

Roadsworth. http://www.roadsworth.com/

Takram. “Moriota Shoten.” http://www.takram.com/projects/a-single-room-with-a-single-book-morioka-shoten/ — profile of a unique bookstore in Japan which sells one book at a time. Benedict Evans discusses this store in his article above.

Books

Coupland, Douglas. Bit Rot: Stories & Essays. New York: Blue Rider Press, 2016.

Cory, Cynie. Here on Rue Morgue Avenue. Tallahassee, Fla.: Hysterical Books, 2018.

See you next week! (Or, you could keep an eye out for more writing, photos, art, and other stuff here during the week)…

Syllabus: Week of February 7th

A list of interesting things new and old that I’ve read or experienced this week. I do not endorse or even necessarily agree with anything on the other side of these links.

Articles

Frank, Matthew Gavin. “Another Atrocious Man Named Clive; or, the Ass of a Sociopath,” Guernica. https://www.guernicamag.com/another-atrocious-man-named-clive/ — This is everything you want magazine writing to be.


Hogeveen, Esmé. “Going Medieval on Your Gram,” The Baffler. https://thebaffler.com/latest/going-medieval-on-your-gram-hogeveen— Designers keep insisting that typefaces are important. Maybe there’s something to that argument?

Poser, Rachel. “He Wants to Save Classics From Whiteness. Can the Field Survive?” in The New York Times Magazine. https://www.nytimes.com/2021/02/02/magazine/classics-greece-rome-whiteness.html — What was the classical world, and why do we pretend like it was full of white people? Scholars have been attacking the classical canon and the western civilization myth since the dawn of postcolonialism. Now the New York Times Magazine is on the scene, so I guess it’s real now?

McClendon, Blair and Jenny G. Zhang, Matt Christman, Merve Emre, Rosemarie Ho, Sasha Frere-Jones, Sophie Haigney, Tausif Noor, “‘Speak to the Moment’: Art and Culture Under Trump,” in The Drift.https://www.thedriftmag.com/art-under-trump/ — Unflinching , necessary takes on the last four years of our lives.

Warzel, Charlie. “I Talked to the Cassandra of the Internet Age,” New York Times. https://www.nytimes.com/2021/02/04/opinion/michael-goldhaber-internet.html — By now, it’s old news that the internet has rewired our brains and, as a result, rewired society. This article tries to claim that the subject is the guy who predicted that, but, you know, that’s not really possible. It is an interesting read anyway.

Video

I know these are old. If you haven’t seen them, maybe you’d like them.

Multiple Maniacs (1970)

Insomnia (1997)

Somewhere (2010)

Music

Archie Shepp and Jason Moran, Let My People Go


I’m writing a review of this album for this blog. Spoiler: I really like the album. Check out this video for the opening track:

Nihiloxica


Witch Egg

Books

de Botton, Alain. The Architecture of Happiness. New York: Pantheon Books, 2006.

My plan is to share at least one book of poetry in this space every week. Last week it was Cheryl Dumesnil. This week it is:

Sze, Arthur. Sight Lines. Port Townsend, Wash.: Copper Canyon Press, 2019.

I am between fiction books at the moment and didn’t enjoy the last one I finished. Nothing to share this week!

Art

Seizing an opportunity to share MedievalPOC is one of the reasons I saved that article about rethinking classicism up there. https://medievalpoc.tumblr.com/

Other

Here’s a preview of what traveling in Virgin’s (mostly vaporware) Hyperloop could be like. I’ll believe this when I see it.