Social Media is Dead

Facebook feels like MySpace in 2008. Twitter is in a death spiral. Reddit alienated everyone. Mastodon is a navel-gazing wasteland. Threads is a graveyard of branded content and hustleporn.

Social media is circling a cul-de-sac at the end of the 2010s and everyone there is just waiting now for the Next Thing™️ to come along.

Even in the lifetime of most millennials, social media at the height of its social and cultural power existed for an extremely brief moment — maybe fifteen years — but we have acted as though it will always be with us. The Next Thing™️ will not be a Twitter replacement, however. I believe that it will look more like the time before: websites again, like this one; IM clients; chat rooms; and web rings (or federation, if you will).

The idea that we should share everything with everyone by handing it all over to a handful of powerful corporations to manage has been weird and probably wrong since the beginning. Let’s take this opportunity to build the web the way it was meant to be, instead: fiercely autonomous, deeply personal, and delightfully eclectic.

It Finally Happened: Bing (and DuckDuckGo) Surpasses Google

Here’s a thing I didn’t expect to see today. A Bing search just outperformed a Google search in relevance. I was looking for a relatively obscure book to reference for an essay I’m writing, and behold!

The Bing results. Note the Archive.org link. The book is available to checkout in PDF or ePub format at this link. The informational window at right is useful, as well. I was logged into my Microsoft account when I performed this search.
The Google results. With the exception of a blatant scam link in second place, all of these links point to places where I can buy the book. The first link leads to a review of the book in a scholarly journal. The Archive.org link is nowhere to be found. Notably, none of these links lead to a PDF version of the book, which was one of the search terms. I was logged into my Google account when I performed this search.

I’ve been reading anecdotes about deteriorating Google search quality, and I now I have one of my very own to share.

Update: I wondered what would happen if I tried the same search using DuckDuckGo and the results are actually better than Google, too.

The DuckDuckGo results. Note the Archive.org link in first place. A link to a dissertation hosted by my university’s scholarly commons is ranked second place. This made me suspicious, since DuckDuckGo prioritizes privacy and none of the other browsers included geographically relevant results, but the engine retrieved the same results when I ran the search through a VPN on a clean cache. Unfortunately the dissertation, though a PDF, was only tangentially relevant to the search. Still, the results are demonstrably better than Google’s.

None of this proves that these engines are better than Google as a daily driver, of course, but they certainly beat the behemoth in this edge case. With Apple rumored to be working on an alternative search service, too, competition may finally be coming to Mountain View.