I’m posting this as a screenshot instead of embedding it because I don’t want any of their icky Meta data tracking on my website.
But look at this shit from Adam Mosseri’s Instagram.

If we’re not on “social media” to see posts from friends, why are we there? Maybe the point is just to gain followers? If so, Mosseri’s got some bad news for you there, too.

They’ve got plans for you, bub. To wit: “Looking forward to 2026,” you’ll begin scrolling an endless feed of machine-generated bullshit until the dopamine drip runs dry or the Next Big Thing comes along. They believe you won’t be able to tell the difference between the machine and an actual person. And even if you can spot the difference, they believe you won’t care.
If you do care, please do this: start your own website, just like this one. Social media ate the web because it was an easy way to connect with your friends and share your ideas by building your own little website where they could find you. Now that the social media companies don’t care if you find your friends, and your ideas have to fight for space with the endless remixes generated by their machines, why hang around over there? Come build your own little website here and tell your friends to do the same thing!
Websites like this are from the past, but they are also the future. All of those “platforms” are already dying. When they are gone, this one will still be here.